Dance your way to Cuba

Brand experience

An interactive dance competition designed to generate interest for an airline's holiday destinations.


Client: DentsuBos / Transat


Players first had to create an avatar which, with all the available options and accessories, has over 50 000 unique combinations. Players then had to make their avatars dance on a golden sand beach by dancing in front of their device’s camera. Every second danced accumulated points towards the chance to win one of three all inclusive holidays for two in Cuba.