PHI AI Photobooth
Reinventing the souvenir experience through AI.
Client: PHI
In collaboration with PHI, we developed an AI-powered photobooth that reimagines how visitors capture and share their exhibition memories. The booth transforms each portrait into a unique memento inspired by the universe of the exhibition. Playful, surprising, and highly shareable, it bridges art, technology, and audience engagement.
From space to ancient Egypt… and beyond
The AI Photobooth has been deployed across PHI’s touring exhibitions, adapting the outputs to each theme:
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The Infinite (West Edmonton Mall)
Guests are reimagined as astronauts aboard the International Space Station. -
Horizon of Khufu (West Edmonton Mall & Chicago)
Visitors are transformed into ancient explorers, stepping into the mysteries of Egypt’s timeless treasures. -
Life Chronicles
The booth transports guests into a prehistoric jungle, where they appear among towering vegetation.
Impact
This collaboration between PHI and Dpt. demonstrates how Echo can expand cultural experiences by creating:
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Memorable keepsakes that feel surprising and magical.
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Deeper engagement with exhibition themes, turning visitors into characters in the story.
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Shareable moments that spread the exhibition’s identity far beyond its walls.
