Dream Machine

Brand experienceAI

Whether dreaming of meetings in a volcano or seminars under the sea, users simply input their ideas, and the Radisson Dream Machine instantly visualizes these imaginative scenarios.

Client

C2 / Radisson Hotels

Mandate

Radisson Hotels sought a way to revolutionize event planning by empowering their clients to craft personalized, imaginative event spaces. Partnering with C2, Dpt. was tasked with developing an AI-driven platform that would position Radisson as a leader in innovation and client-centered customization. The goal was to redefine how meeting rooms and event spaces could be envisioned and experienced.

Solution

Dpt. collaborated closely with C2 to create the Radisson Meetings Dream Machine, an AI-powered tool designed to make event planning a creative, interactive process. By answering a series of tailored questions, users could visualize unique event concepts—from underwater conferences to space-themed team-building sessions. The platform brought these imaginative ideas to life almost instantaneously, transforming a traditionally logistical task into a canvas of creativity. The project aligned with Dpt.’s vision of using AI to enhance personalization and engagement, leveraging cutting-edge technology to merge content and functionality seamlessly.

Results

The Dream Machine showcased Radisson Hotels’ commitment to innovation, positioning the brand as a forward-thinking and client-centric leader in the hospitality industry. By enabling personalized event experiences, the tool transformed the client journey, making it more interactive and memorable, ultimately enhancing customer engagement. Beyond hospitality, the project demonstrated the power of AI in crafting immersive and customized experiences, setting a precedent for other industries to follow.

For Dpt., the Dream Machine aligned perfectly with the studio’s vision, reinforcing its dedication to leveraging AI as a tool for ultra-personalization and deeper audience engagement.