String Theory

Brand experience

One for you, one for me. Supersymmetry is an interactive knitting experience in which you create your own shareable memento.

Credits

Client: String Theory
Concept: Lysanne Latulipe, Émilie Grenier, Vali Fugulin, Dpt.

Concept

As you play with shapes, colors and patterns, the scarf’s two distinctive halves are designed simultaneously by an algorithm. This unique style is then custom knit in String Theory’s Montreal studio before being delivered to you.

Upon reception, the simple pull of a thread allows the scarf to be split into two finished scarves. One for you, one for your closest half.